Referral programme design: how to systemise word of mouth

A referral programme is the structured system by which a UK business turns existing customers and partners into a reliable source of new business. The minimum viable referral programme has three components: a clear ask, a referrer incentive, and a follow-up workflow. Done well, referrals are the highest-converting and lowest-cost acquisition channel in most service businesses.

B2B data enrichment: how to build a prospect list

B2B data enrichment is the practice of taking a basic list of companies or people and adding the contact and contextual data that lets you actually reach and qualify them — emails, phone numbers, role detail, recent news, technology used. For UK SMEs in 2026 the practical stack is: a source (Companies House, LinkedIn, public sites), an enrichment tool (Apollo, Lemlist, InsightBase), and a workflow that's GDPR-compliant.

SaaS pricing strategy for UK B2B businesses

SaaS pricing for UK B2B businesses comes down to three decisions: the value metric (per seat, per usage, per outcome), the tier structure (Starter/Growth/Enterprise or similar), and the price points. Most UK SaaS businesses underprice at launch and slowly raise prices over 18-24 months. The right starting price is rarely the highest you can charge; it is high enough to filter the wrong customers.