Marketplace Models
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Marketplace business models
Multi-vendor marketplaces, commission models, seller onboarding, and the operational mechanics of running a marketplace.
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Articles in Marketplace Models
Marketplace vs own store: which to choose for UK e-commerce
For UK sellers, marketplaces (Amazon, eBay, Etsy) give immediate traffic at 8-15% commission. Your own store (Shopify, WooCommerce) costs more to drive traffic but owns the customer relationship. The right answer for most growing UK brands is both, with different products on each.
Building a multi-vendor marketplace in the UK
A multi-vendor marketplace is an e-commerce platform where multiple independent sellers list products to one shared audience. You operate the platform and take commission on each sale. Building one in the UK takes 6-12 months of development, working capital to support sellers, and a clear answer to two questions: which side of the market you bring first, and what specific failure of existing marketplaces you fix.
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